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NoName - alene_edited.png

noName focuses on providing a covetable collection of luxurious cashmere essentials for the everyday wardrobe. 

noName is a made-to-order business, however we do carry a small amount of stock every season. By being made-to-order we are able to keep prices low, and the quality and uniqueness of our products at its best.


The curated collection is designed from Oslo, with a focus on combining the simple luxury and longevity of cashmere pieces with a modern aesthetic.

Most of our cashmere is made-to-order, meaning customers can personally select colours for their cashmere from the hand-picked range of colours we carry each season 

The yarn we use is carefully selected and our current suppliers are Loro Piana and Todd & Duncan


noName was founded by Mathilde Matheson Jebsen in 2017 from her home in Oslo

Since then she has been focused on providing luxurious and covetable cashmere while offering a highly personal  service for her customers 


All noName pieces are designed by Mathilde with help from her daughters Olivia and Sophie 

None of our cashmere would reach production without our product developer Guri Pedersen. Guri holds a BA in Textile Design from Central Saint Martins, London and a MA in Knitwear from the National Academy of Arts (Kunsthøyskolen i Oslo)


In addition to helping noName she has her own brand, Indiblomst, where she sells beautiful knitting patterns and yarn for childrenswear

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