Last updated 03.11.2026 

At noName by Mathilde Matheson we care deeply about your privacy and the protection of your personal data. We are committed to offering the highest standards of products and services, and we value each of our existing and prospective clients. Our goal is to ensure your personal data ("Data") is handled with respect and care.

This policy explains what personal data we collect when you visit nonamebymm.com, place an order or contact us, why we collect it, and the rights you have over it.

1. Who is responsible for your data

Mathilde Matheson Jebsen ("noName", "we", "us"), org. nr. NO 987 827 378 MVA, Meltzers Gate 6, 0257 Oslo, Norway, operates nonamebymm.com.

We are the data controller for the personal data described in this policy. We process it in line with the EU General Data Protection Regulation (GDPR) and the Norwegian Personal Data Act (personopplysningsloven).

Questions about this policy or your data: orders@nonamebymm.com, or by post to the address above.

2. What we collect

Contact details: Name, email address, phone number, delivery and billing address.

Order and payment information: Items bought, order history, returns, payment method and transaction confirmation. We never see or store your full card number; payments are handled by our payment providers.

Customer service messages: Emails and other messages you send us, including photos of faulty items.

Technical and usage data: IP address, device and browser type, approximate location (used to show prices in your currency) and how you use the site, collected through cookies and similar technologies.

Marketing preferences: Whether you subscribe to our newsletter and how you interact with our emails.

3. Why we use it, and on what legal basis

Fulfilling your order (payment, delivery, returns, warranty) — contract, GDPR art. 6(1)(b).

Customer service, including occasional individual follow-up emails — contract and legitimate interest, art. 6(1)(f).

Your account and saved favourites — contract, art. 6(1)(b).

Bookkeeping and accounting records — legal obligation, art. 6(1)(c) and the Norwegian Bookkeeping Act.

Email marketing (newsletter) — consent, art. 6(1)(a) and the Norwegian Marketing Control Act. We email only people who signed up.

Analytics, site improvement and advertising — consent (cookies) and legitimate interest.

Fraud prevention, security and fair use of returns — legitimate interest, art. 6(1)(f). This includes keeping a record of returns per customer and marking an account whose returns breach the fair-use rule in our Terms & Conditions.

4. Cookies

Cookies are small files stored on your device. We use:

Necessary cookies to run the site: cart, checkout, login and currency. These are always on.

Analytics cookies to understand how the site is used. 

Marketing cookies to measure and show our advertising. 

Analytics and marketing cookies are only set with your consent. You can change your choices at any time in the cookie banner or in your browser settings.

5. Newsletter

If you sign up for our newsletter, we use your email address to send you news about collections, events and offers. You can unsubscribe at any time using the link in every email, or by writing to orders@nonamebymm.com. 

6. Who we share your data with

We share personal data only with service providers who help us run the store, and only as far as they need it. They process the data on our behalf under data processing agreements.

Online store and hosting. Shopify

Payments. Shopify Payments

Delivery and customs clearance. Posten Bring and DHL Express

Email marketing. Shopify Email

Analytics and advertising. Shopify Analytics

We may also disclose data where required by law, for example to the tax or customs authorities. We do not sell your personal data.

7. Transfers outside the EU/EEA

Some of our providers are based outside the EU/EEA, for example Shopify in Canada and the United States. When data is transferred outside the EEA, the transfer is based on an adequacy decision by the European Commission (including the EU–US Data Privacy Framework where the recipient is certified) or on the Commission's Standard Contractual Clauses.

When you order from outside Norway, DHL shares the delivery details needed for customs clearance with the customs authorities in your country.

8. How long we keep your data

Orders and accounting records. 5 years after the end of the financial year, as required by the Bookkeeping Act

Customer account. While your account is active; deleted on request

Newsletter data. Until you unsubscribe or withdraw consent

Customer service messages. 2 years after our last contact with you

Analytics and cookie data. As stated in the cookie banner

9. Your rights

You can, free of charge:

ask for a copy of the personal data we hold about you

ask us to correct inaccurate data

ask us to delete your data, unless we must keep it by law (for example accounting records)

ask us to restrict processing, or object to processing based on legitimate interest

receive your data in a portable format

withdraw your consent at any time, without affecting processing that took place before

unsubscribe from marketing using the link in any email

To use any of these rights, email orders@nonamebymm.com. We will reply within one month.

10. Security

We protect your data with appropriate technical and organisational measures. Payments are processed over encrypted connections by our payment providers, and access to customer data is limited to those who need it.

11. Children

The site is not intended for anyone under 18, and we do not knowingly collect data from children. If you believe a child has given us personal data, contact us and we will delete it. 

12. Changes to this policy

We may update this policy from time to time. The current version, with the date it was last updated, is always available on this page.

13. Complaints

If you think we process your data unlawfully, please contact us first so we can try to put it right. You also have the right to complain to the Norwegian Data Protection Authority (Datatilsynet), Postboks 458 Sentrum, 0105 Oslo, www.datatilsynet.no.