noName focuses on providing a covetable collection of luxurious cashmere essentials for the everyday wardrobe.
noName is a made-to-order business, however we do carry a small amount of stock every season. By being made-to-order we are able to keep prices low, and the quality and uniqueness of our products at its best.
The curated collection is designed from Oslo, with a focus on combining the simple luxury and longevity of cashmere pieces with a modern aesthetic.
Most of our cashmere is made-to-order, meaning customers can personally select colours for their cashmere from the hand-picked range of colours we carry each season.
The yarn we use is carefully selected from the most premium cashmere suppliers in the world.
noName was founded by Mathilde Matheson Jebsen in 2017 from her home in Oslo. Since then she has been focused on providing luxurious and covetable cashmere while offering a highly personal service for her customers.
All noName pieces are designed by Mathilde with help from her daughters Olivia and Sophie.
None of our cashmere would reach production without our product developer Guri Pedersen. Guri holds a BA in Textile Design from Central Saint Martins, London and a MA in Knitwear from the National Academy of Arts (Kunsthøyskolen i Oslo).
In addition to helping noName she has her own brand, Indiblomst, where she sells beautiful knitting patterns and yarn for childrenswear.
Our Showroom is located in Mathilde's apartment in Frogner, Oslo.
We invite you to stop by and try on our various styles, have a look through our colour library and place orders. In addition we carry pieces in stock.
We love visitors and our opening hours are flexible.
Visit us
Meltzers Gate 6, 0257 Oslo
Send us a DM on Instagram @noname_bymm, email mathilde@nonamebymm.com or text us at +47 934 08 545 if you would like to stop by
In January of 2023 we made our first visit to our factory to learn about the intricate process of cashmere knitting.
Machines are used in the knitting process, but are operated by hand knitters who are essential to achieving the right level of detail and precision we strive for at noName.
The whole process from start to finish is intricate - and every step is completed thoroughly by hand.
We are so grateful for the level of detail that goes into the making of each garment.
